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At the end of this month, ATI Technologies plans to unveil its RX480 north bridge, which will be the company’s first discrete chipset to support Advanced Micro Devices’ (AMD) K8 platform, said Reuven Soraya, director of platform product marketing at ATI, during a recent visit to Taipei. The RX480, which will also be the first K8 chipset to feature PCIe connectivity, will be built using a 0.13-micron process at Taiwan Semiconductor Manufacturing Company (TSMC), according to Soraya.
With a number of PC OEMs and motherboard makers starting to roll out products featuring the RX480, ATI aims to be become the largest supplier of PCIe-enabled K8 chipsets within one year, Soraya stated. Soraya pointed out that K8 motherboards are targeting the channel/clone market, where demand for discrete system chipsets is extremely strong and this prompted ATI to venture into the production of K8 chipsets.
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