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Google Inc. is taking the fight against click fraud to court, suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues.
Google filed a lawsuit last week in Santa Clara County Superior Court in California against Auctions Expert International LLC. The search giant is accusing Auctions Expert of abusing the Google AdSense program, in which Web publishers display Google's pay-per-click ads and receive a share of the revenue.
Auctions Expert joined AdSense in August 2003, according to the lawsuit. Google later discovered the alleged misconduct, terminating the contract between the companies and refunding advertisers, Google's complaint states.
"These clicks were worthless to advertisers but generated significant and unjust revenue for Defendants who were paid by Google as if the clicks were legitimate," the lawsuit states.
Auctions Expert could not be contacted for comment, and its Web site was unavailable as of Monday evening.
Google is seeking an unspecified amount of damages and restitution for the revenue-share payments it had made to Auctions Expert, according to the lawsuit.
 News source: eWeek
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