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> AusPCWorld > Tech News > Real's campaign pays off






   
Real's campaign pays off
Posted by admin on 24 Aug 2004 - 22:38 0 comments
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Real Network's recent media blitz has paid off well. Real have announced that they've sold 1 million songs (49 cents / song) in the first week of operation. This has been mostly through their 'Freedom of Choice' promotion. Real's promotion was battered with abuse from a very vocal minority of Apple enthusiasts. On the whole, iPod users have much enjoyed the cheaper song prices; indeed, many didn't know of the DRM stopping them from buying from other companies.

Real claims that it's equivalent to the iTunes music store, Rhapsody, has 500,000 members, and that it's content can be played on over 100 devices. They claim to have 625,000 songs available for purchase / download in the AAC and (more critically) iPod compatible format. Real managed to reverse engineer Apple’s DRM technology to allow them to sell songs that will be compatible, and usable, on Apple’s popular iPod device. Very good news for Real, very bad news for Apple. Although initially mocked, Real might become a real competitor to Apple’s music offering. Apple have, up to this point, faced little to no serious competition in the online music market. There is a real possibility that this might change.

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