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Ask Jeeves is expected to announce Tuesday that it has bought privately held Bloglines, a site for searching millions of personal Web pages and aggregating news headlines, for an undisclosed sum.
As expected, the search company will add the blog specialist to its corral of Web search products in an effort to keep pace with rivals Google, Yahoo and MSN.
With the property, Ask Jeeves plans to build a specialized blog search engine and fold the service into its various properties, including personalization product MyJeeves and the portal Excite.com, said Jim Lanzone, senior vice president at Ask Jeeves. It will also maintain Bloglines as a separately branded site to encourage people to aggregate and search for news headlines and blogs, as well as pen their own sites. The average user of Bloglines visits the site four times a day, Lanzone said.
"The primary benefit here is gaining the leading doorway to all these feeds online," said Lanzone, referring to the syndication format RSS (Really Simple Syndication).
 News source: CNET
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