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Intel Corp. announced a massive reorganization of its operating groups yesterday, creating groups to focus on areas such as the digital home and health care and shuffling the roles of a number of key executives.
The chip company unveiled five new business units: the Mobility Group, the Digital Home Group, the Digital Enterprise Group, the Digital Health Group and the Channel Products Group. Previously, Intel had organized its operating units around the chip architecture that each group used in its products.
Over the past year, Intel has altered its approach to the processor market. Instead of marketing the ever-higher performance of its processors, the company now wants to develop a range of features for specific products, such as desktops, notebooks and handhelds, that make those devices easier to use and more secure.
"This is about aligning to the platform strategy, expanding into new areas and adding more emphasis to the growing channel business," said Bill Kircos, an Intel spokesman. The company hasn't yet decided if it will break out financial information for each of the new segments.
The new organizations will help the company focus on these individual platforms, Intel said in a statement. The leaders of all the new groups will report to CEO Craig Barrett and President and Chief Operating Officer Paul Otellini. In May, Barrett will become chairman of the board of directors, with Otellini succeeding him as CEO. A replacement for Otellini has yet to be publicly identified.
 News source: Full article @ ComputerWorld
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