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Microsoft's MSN is slowly turning up the dial on its Web search beta, sending more and more visitors home-baked results over results from partner Yahoo.
While the lion's share of MSN search results come from Yahoo technology, the Internet portal is increasingly testing its own legs in the Web search race as it gets readies to introduce a full service sometime this year.
The coming switch-over will be significant not only because Microsoft will no longer be reliant on an outsider, but also because it will likely begin a fierce campaign by MSN to win users away from Google and Yahoo.
"We intend to begin turning up the dial and direct more of our users to the beta," MSN Search executive Oshoma Momoh wrote this week on a company blog. "You'll continue to see us doing this on occasion for the foreseeable (sic) future."
A Microsoft representative confirmed the uptick in MSN original results, but could not say what percentage of people receive the results.
The change comes as MSN is already gaining some ground in Internet search against rivals. In November, MSN procured 16.5 percent of the search volume, up from 15.8 percent the month before, according to ComScore Networks. Over the same period, Google slipped slightly from 34.8 percent to 34.4 percent.
 News source: CNET
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